Alexa Internet Privacy Notice

Last Updated: July 10, 2020

Alexa Internet, Inc. ("Alexa Internet" or “Alexa”) knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This Privacy Notice is a binding part of Alexa Internet's Website Terms of Use and End User License Agreement (“Agreement”) and explains the type of personal information Alexa Internet collects and what Alexa does with it. If you download or use Alexa's browser extension software (“Toolbar Service”) or use the Alexa website, you will be bound by the terms of the Agreement, including this Privacy Notice. This notice may change from time to time, so you should check it frequently.


What Personal Information Does Alexa Internet Collect?

The information we collect helps us deliver, personalize and continually improve your Alexa Internet experience and provide information about Internet trends, website popularity and traffic, and related content. Here are the types of information we gather.

  • Information You Give Us: We may receive and store any information you enter on our website or give us in any other way. [Click here] to see examples of what we collect. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information you provide for purposes such as responding to your requests, providing, customizing and improving our services, communicating with you, complying with our legal obligations, and helping to protect the security of our customers, Alexa Internet, and others.

  • Automatic Information We Collect From the Toolbar Service: When you use the Toolbar Service, we collect and store certain information such as the websites you visit and the advertisements you see on those websites, the searches you perform using search engines or the search function (if included in your version) of the Toolbar Service, the results of your searches, the ways in which you use various Toolbar Service features (including whether the Toolbar Service is still installed on your computer), and your Internet Protocol (IP) address. [Click here] to see additional examples of what we collect. Although this information may contain some personally identifiable information, Alexa Internet does not use it to determine the identity of individual users or correlate it to your e-mail address or other personally identifiable information that you give us or our affiliates, except as may be required by subpoenas, court orders, or other legal requirements. We use the information collected through the Toolbar Service for purposes such as to provide you with information about the websites you are visiting, for example their popularity, similar sites, and load times, and to compile aggregate statistics and other indicators of web usage and traffic and Internet trends that we may make available as part of our Toolbar Service or other offerings.

  • Other Automatic Information We Collect from Our Website and Other Content: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and other unique identifiers, and we may obtain certain types of information when your browser accesses or when you interact with our features or content served by or on behalf of us. We use this information for purposes such as responding to your requests, providing a seamless customer experience, and customizing and improving our services. In addition, to help us make e-mails more useful and interesting, we often receive a confirmation (if your device supports such capabilities) when you open e-mails from Alexa Internet or click on a link in one of our e-mails. [Click here] to see examples of the information we receive. You can choose not to receive marketing e-mails from us by clicking on the unsubscribe link in any marketing e-mail.

  • Automatic Information We Collect from Other Websites: Alexa Internet also offers products, such as the Alexa Internet measurement pixel, that help website operators analyze traffic to their websites—for example, to determine the total number of visitors to a site. We receive and store certain types of personal information when you interact with such third-party websites that use our pixel or other technologies. [Click here] for examples of such information. Because Alexa Internet processes this information on behalf of the applicable website operators, collection, processing, and use of such information is subject to the applicable website operators’ privacy policies and is not covered by our Privacy Notice. For more information about how you may choose to prevent an Alexa Internet measurement pixel from recognizing your computer, [Click here].

  • Information from Other Sources: We may receive information about you from other sources. [Click here] to see examples of such information. We use this information to compile aggregate statistics and other indicators of Internet trends, website popularity and traffic, popularity of Internet content and topics, and related content.

What About Cookies and Other Identifiers?

  • To enable our systems to recognize your browser or device and to provide and improve our services, we may use cookies and other identifiers.

  • Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device. Alexa Internet’s cookies allow you take advantage of some of our essential features. For instance, if you block or otherwise reject our cookies, you may not be able to use any Alexa Internet services that require you to sign in to your Alexa account.

  • Approved third parties, including providers of measurement and analytics services, and advertising companies, may also set cookies or use other identifiers when you interact with Third parties use pixels, cookies, and other identifiers in the process of delivering content, including ads relevant to your interests, to measure the effectiveness of their ads, and to perform other services on behalf of Alexa Internet. Please see our Interest-Based Ads notice for more information on how we may use pixels and cookies on our site for interest-based ads.

  • You can manage browser cookies through your browser settings. The 'Help' or similar feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, how to disable cookies, and when cookies will expire.

Does Alexa Internet Share the Information It Receives?

We may share our customers’ personal information only as described below and with our parent corporation,, Inc., and the subsidiaries it controls.

  • Transactions involving Third Parties: We may make available to you services, products, or applications provided by third parties for use on or through Alexa Internet services. For example, if you use a third-party search engine offered through our Toolbar Service (to the extent supported by your version), we will transmit your search term and Internet Protocol (IP) address to that company so that it can provide you with the requested search results. Likewise, if you download our Toolbar Service from a third-party website, the Toolbar Service may display the third party's brand, and consequently that third party may receive information about your use of the Toolbar Service. You can tell when such a third party is involved in your transactions, and if you choose to use such service, customer information related to those transactions may be shared with that third party.

  • Third-Party Service Providers: We employ other companies and individuals to perform certain functions on our behalf. Examples include storing and analyzing data, providing customer service, advertising, and payment processing. These third-party service providers have access to user information needed to perform their functions, but may not use it for other purposes.

  • Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy notice (unless, of course, the individual consents otherwise). Also, in the event that Alexa Internet or substantially all of its assets are acquired, your information will of course be one of the transferred assets.

  • Protection of Alexa Internet and Others: We may release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Alexa Internet, our users, or others. This may include exchanging information with other companies and organizations for fraud protection and credit risk reduction.

    Other than as set out above, you will receive notice when personal information about you might be shared with third parties, and you will have an opportunity to choose not to share the information.

How Secure Is Information About Me?

  • Alexa Internet uses commercially reasonable information security safeguards to protect its databases and servers against risks of loss, unauthorized access, destruction, misuse, modification, or inadvertent or improper disclosure of data.

  • Alexa Internet segregates certain personally identifiable and other information about your use of Alexa Internet's services into separate databases, some of which can be accessed only by a limited number of employees.

  • If you have an Alexa Internet account, it is important for you to protect against unauthorized access to your password and to your device. Be sure to sign off when finished using a shared device.

What About Advertising?

We may work with advertising partners to display interest-based ads to you on other websites or applications. Interest-based ads, also sometimes referred to as personalized ads, may be displayed to you based on your interactions with such companies’ sites, content, advertising, or services.

Some of these advertising partners may also collect information about you when you interact with our site, content, or services. We may also provide advertising partners with information that allows them to serve you with more useful and relevant Alexa Internet ads and to measure their effectiveness. For more information on how we work with such advertising partners and to adjust your preferences, please visit our Interest-Based Ads page.

Which Information Can I Access?

If you create an Alexa Internet account, we give you access to a range of information about your account and your interactions with us for the purpose of viewing and, in certain cases, updating that information. [Click here] to see your account information or edit your profile.

What Choices Do I Have?

  • You may disable the Toolbar Service from reporting information about your web surfing activities, search terms, results of your searches, and/or statistics about your use of the Toolbar Service. Depending on which version of the Toolbar Service you are using, you may do so either by using the Options menu (or similar menu item) or by uninstalling the relevant Toolbar Service.

  • You can choose not to receive marketing e-mails from us by clicking on the unsubscribe link in any marketing e-mail.

  • For more information about how to adjust your interest-based advertising preferences, visit our Interest-Based Ads page.

  • The Help portion on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, and how to disable cookies altogether. Because cookies set when you visit our website allow you to take advantage of some of Alexa Internet’s essential features, we recommend that you leave such cookies turned on. For instance, if you block or otherwise reject certain cookies, you may not be able to use any Alexa Internet products and services that require you to sign in to your Alexa Internet account.

Are Children Allowed to Use Alexa Internet?

Alexa Internet does not offer products or services for use by children. If you are under 18, you may use Alexa Internet's website or the Toolbar Service only with the involvement of a parent or guardian.

California Consumer Privacy Act (“CCPA”)

Please click here to read additional disclosures provided under the CCPA.

Conditions of Use, Notices, and Revisions

If you choose to visit or use the Toolbar Service, any dispute with Alexa Internet over privacy is subject to this Privacy Notice and our Terms of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington. If you have any concern about privacy at Alexa Internet, please contact us with a thorough description and we will try to resolve it. Our business changes constantly, and our Privacy Notice and the Website Terms of Use will change also. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.

Examples of Information Collected

?Information You Give Us When You Use Our Services

If you register for an account at, sign up for or subscribe to an Alexa Internet service (other than the Toolbar Service), or download or request Alexa Internet content, we may collect information such as your name, address, e-mail address, country, nickname, telephone number, website, company, job title, and credit card information.

You may also provide us with similar information when you communicate with us by phone, e-mail, or otherwise or complete a questionnaire, a support ticket, or a contest entry form.

Automatic Information We Collect From the Toolbar Service

For every web page you view while using the Toolbar Service, the Alexa Internet software transmits and stores information such as your IP address, the full Uniform Resource Locator (URL) clickstream to, through, and from the web page you are visiting, general information about your browser, general information about your computer's operating system, a unique identifier enabling Alexa Internet to recognize your Toolbar Service, and the date and time the above information is logged. The Toolbar Service also automatically collects information about the online advertisements that are displayed on the websites you visit including, the text, source, and URL of the online ad, and the terms you choose when you use search engines to search the Web, and the results of your searches.

Alexa Internet also periodically collects usage statistics from Toolbar Service that describe the frequency of use of each Toolbar Service feature.

Finally, to ensure accurate information about the number of Toolbar Service users, the Toolbar Service periodically sends a signal to Alexa Internet containing basic information such as the IP address of your computer.

Automatic Information We Collect From Our Website

Examples of the information we collect and analyze when you use our website or interact with our services include the IP address used to connect your device to the Internet; device and connection information such as browser type, browser engine, version, and time zone setting; browser plug-in types and versions; operating system; purchase (e.g., subscription) history; the full URL clickstream to, through, and from our website, including date and time; cookie number; web pages you viewed or searched for; and the phone number you used to call us. We may also use browser data such as cookies or similar data on certain parts of our website for fraud prevention, to provide a seamless customer experience, and for other purposes. During some visits to our website we may use software tools such as JavaScript to collect information about your engagement with our content, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, downloads, and mouse-overs), and methods used to browse away from the page.

Automatic Information We Collect From Other Websites

Examples of automatic information we collect from third-party websites on behalf of website operators for their traffic analysis include the account identifier of the website operator, the URLs of web pages visited, any referring URLs to those web pages, the IP addresses and browser information, such as browser type, browser engine, operating system, and version, of website visitors, and a unique identifier for each website visitor.

Information from Other Sources

An example of information we might receive from other sources is when you authorize a third-party service, such as Facebook’s Login With Facebook feature, to interact directly with our website to provide or receive personalized information about you. In that case, we may receive such information as your name and other information used by that third-party website to identify your account with that website (for example, when you use Login With Facebook to access your Alexa Internet account).

Additional examples of information from other sources include information we may receive from our partners to improve our web information services, which may include truncated IP addresses and unique identifiers for website visitors; browser information; the full URL clickstream for websites visited along with advertisements on those websites, and the searches performed using search engines along with their results. We may also receive certain public information from social media services, such as Reddit and Twitter, which may include public posts, likes, and similar engagement with content publicly posted on these sites.